The Kos/R2K Scandal

I won’t belabor the details. Here’s a list of links instead:

In short, another pollster bites the dust. It’s a shame, really. Because it means fewer people will trust polls – and few trust them now anyway because these statistical tools for measuring public opinion are misrepresented and misinterpreted all the time. (Never mind that some polls ask about things that questionable value.)

The truth for pollsters is that Blumenthal is right – better disclosure, a more honest relationship with their clients, and adhering to more professional standards will help their industry. This goes for both public and private polling, for political and non-political work. Polling is useful, but we need a better job at educating non-pollster/non-statistically-inclined folks at the limitations inherent in survey research and the steps taken to minimize them.

You may also like...