Finally a Real SG Campaign Website
I recently mocked the Progress Party for not having a website up and running.
It’s still a stub, but they finally have it up – and it looks good.
Unite’s site has a nice motif and a smart use of embedded video, but the design looks generic – like we could be talking about any organization, or even an individual. And O&B has an older WordPress theme that’s a holdover from their previous campaigns, with no real updates except a “we’re back!” comment.
And again, the Progress site is just a stub to get something online, but if they do fill in the details, it’s a promise design and something that looks like what a campaign page should look like. It’s navigational bar gives easy access to candidate profiles, issue pages, and group affinity pages, and they have placeholders for a lot of UF-specific content.
It’s not perfect, but no website can claim no flaws with itself. So far, though, Progress has the best design of the 3 parties, in part because it very much looks like an attempt to mimick Obama’s use of the web to engage supporters in the campaign – unlike Unite’s electronic billboard (now with video!) and O&B’s blog.
But you and I both know that websites have had very little impact on SG campaigns in the past, so there’s no easy way to know whether a good design matters. But it certainly doesn’t hurt. And if their t-shirts/stickers/platforms look as well put together as their website and logo, well, all that much better.
UPDATE: Progress is still, slowly, filling out the details of their sleak and shiny, well-designed site. They’re filling in details of their platform, and now allow users to signin and create profiles, allowing them to interact with the site.
FURTHER UPDATE: Orange & Blue has revamped their WordPress Theme, which gives them more room to create content that will draw the eye of the reader. But it’s still a blog first and foremost, and they are only slowly adding 2009-relevant content. But it’s a good start to improving on an old stand-by.