McXerox Picks Wrong Slogan… Again

As Andrew Sullivan (who shares an interest in British politics) noted, McCain has adopted a new slogan:

“Don’t Hope for a Better Life, Vote for One”

Never mind that it’s kind of long and sounds like a dig at Obama. Apparently, not content to mimic his opponent’s website, themes, or rhetoric, McCain has gone international and also begun digging into the past for slogans to recycle. That is, his new slogan appears to be xeroxed from the playbook of the Tories in the 1970s.

But is this really the right slogan for him?

When the Tories offered up that slogan, they were the opposition party gunning after the British version of Jimmy Carter. They were offering up something new and different, promising a better economy. And John McCain? He’s offering little more than an extention of the last eight years, just with more competence.

Frankly, despite the cutsy attempt to smack “hope”, which Clinton also found to be an ineffective line of attack, this latest xeroxing by McCain only reaffirms in my mind that Obama’s in the driver’s seat and McCain is only helping with his screwups to reinforce Obama’s own message of change.